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In 1996, Anthony Mascolo co-founded Tigi Bed Head because he was ruled by a desire to do things differently. The hairdressing icon and creative anarchist created new, bold and bright hair products for professional hairdressers that, just like him, had the same ambition to push their boundaries to see what they could achieve. Tigi were established in the ‘90s as the original rebel hair brand, challenging the polished aesthetic of hairdressing at the time. With a passion for creative experimentation and fearless self-expression, they turned the world of styling products on its head, making TIGI famous for breakthrough, powerful technology and iconic packaging. Now, Tigi Bed Head has given a refresh to its iconic product range while keeping their creative and professional ethos. Tigi have crafted new haircare products with the TIGI Creative Team, designed to be used by professional hair stylists and consumers alike, delivering phenomenal results in the salon and at home. They have shaped new bold packs, taking inspiration from diverse youth sub-cultures with the aim to connect with their customers across music, fashion, technology and art. As hairdressers are at the heart of the Bed Head brand, Tigi have elevated hairdressing to the next level by creating the perfect toolkit to fully unlock hairdressers’ creative potential: Bed Head Artistic EditTM. Artistic Edit is their new exclusive range of bold professional products, crafted by our TIGI Creative Team for creative stylists. Their Artistic Edit collection has been specially curated with a range of professional styling tools that allow hairdressers to experiment, and use their expertise and creativity to make unique hair looks for their clients. Tigi’s purpose is to unleash creativity through new awesome products. At Bed Head, they champion creativity by inspiring others to express their individuality, unapologetically.