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Olaplex humble beginnings started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Their patented technology is continuously changing what is possible for hair! Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in colour and care. Hair wasn’t just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant. Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.” Our hair contains millions of disulfide bonds. These bonds give the hair its structure, strength and stability. When disulfide bonds are broken, it results in damage. Olaplex restores damaged and compromised hair by repairing from the inside out with our patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate. Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair. Olaplex repairs all types of hair damage. This includes thermal factors which are high levels of heat from curling irons, blow dryers and hair straighteners. Olaplex also repairs chemical damage from colouring, bleaching, perming or chemical straightening. Mechanical damage caused by brushing, friction, tugging and pulling on wet hair is also repaired. Olaplex also repairs damage from environmental factors caused by pollution, free radicals, UV damage from the sun, humidity and extreme hot/cold weather conditions.