Playboy

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PLAYBOY

Playboy has always been more than a magazine; it is a lifestyle brand rooted in the core values of freedom of expression, equality and the conviction that pleasure is a fundamental human right. A purveyor of culture and an avid supporter of art, innovation and bold perspectives, Playboy has featured important writers from Hemingway to Steinbeck, artists from Warhol to Dali, performers from Ella Fitzgerald to the Grateful Dead, and has published interviews from Martin Luther King Jr. and Betty Friedan to Steve Jobs and Stephen Hawking. As the world progresses, so does Playboy. They are undergoing a major transformation, inside and out and remain committed to their role as a progressive force and a cultural leader, but they’re changing the lens. Today, more than 90% of Playboy’s photographers, more than 75% of our workforce, and 50% of our e-commerce customers identify as women. Playboy has changed their slogan from “Entertainment for Men” to “Pleasure for All” because it is more consistent with their mission to create and champion a judgment-free, egalitarian culture in which all people can pursue pleasure. It is this platform that resonates with our current customer base (nearly two-thirds of whom are under the age of 35) and drives billions of dollars in global consumer spending annually. Today, our customers proudly wear our iconic and provocative rabbit head, one of the most recognisable logos in existence, signalling to the world they too value free expression, believe in the power of creativity and value healthy cultural discourse just as much as a healthy sex life. Through our experiences, products and content, we encourage all to find comfort and confidence in their own bodies and to explore what pleasure means to them.Playboy has always been more than a magazine; it is a lifestyle brand rooted in the core values of freedom of expression, equality.