Fila

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FILA

From small northern Italian town beginnings over 100 years ago, the Fila brand is one of the most reliable sports lifestyle brands in the world. Fila has evolved into one of the world’s most reliable sports lifestyle brands, their legacy of style earns us admiration to this day. Whether you perform for the challenge of adventure, the rigor of competition, or simply the pleasure and well-being of an active life. Fila understands that the beauty of sport is that, of a life in motion. International sportswear giant Fila was established in Biella, Italy in 1911, nestled among the foothills of the Italian Alps. A worldwide leader in sporting and lifestyle shoes and apparel, the brand champions its heritage Italian design DNA while simultaneously pushing the boundaries of modern performance wear. Fila gained global attention for its instantly recognisable tennis apparel in the 1970s, and has since expanded their design portfolio to include sporting apparel across a wide range of codes including golf, training, running and compression wear. While their technical processes are at the forefront of sporting design, the brand remains true to its time-honoured European aesthetic and outfits professional artists and athletes from around the world. Fila delivers the perfect cross-section of sport and street. Their signature t-shirts fuse all the comfort and function you have come to expect from the brand, while a selection of sweatshirts, sports tops and performance jackets bring an extra dimension to your everyday rotation. Whether you’re on the court, at the gym or hitting the streets, Fila has you covered. Apart from tennis, FILA also created clothing and shoes for other sports. In 1994 the brand began a partnership with the basketball player Grant Hill after he was selected to play for Detroit. At the time Hill was compared to legends like Michael Jordan and had an impressive career from 1994-2000. On the field he wore FILA shoes and even got several variations on his own model: the Grant Hill. The model was very popular among sneakerheads and still arouses a lot of nostalgia.